TANNIN Oral Care Rebrand (In Progress)

As TANNIN evolved beyond its original positioning, I led the rebrand and packaging redesign to reflect a broader product vision, updated formula, and new target audience.

This work involved developing a new visual direction, packaging system, and brand foundation aligned with a more scalable retail presence. From bottle design and labeling to overall brand tone, the goal was to create a more refined and versatile system capable of supporting future product expansion.

(Currently in progress — pre-launch)