Fresh Flours

Fresh Flours is a Seattle-based pastry shop rooted in craft, community, and a love for baked goods. This project was completed in collaboration with Tekwani Design, with logo design led by Charles Carpenter. As part of the refreshed brand system, Charles and I co-created a set of illustrated pastry characters that became a core expression of the brand.

Designed to reflect both Fresh Flours’ pastry origins and its Seattle roots, the “Pastry Pals” bring warmth, energy, and personality into the brand’s visual language. Playful yet grounded, the characters give Fresh Flours a flexible way to show up across multiple touchpoints while staying true to its neighborhood feel. I led the overall design and layout of the website, applying the new brand assets to create a cohesive digital experience that feels lively, welcoming, and distinctly Fresh Flours.

Brand Standards Document/Project Photos created by Tekwani Design Co.